“Pokemon Go” is huge.
The augmented reality smartphone game has been a wild success, netting tens of millions of downloads in the space of a week and sending Nintendo’s stock skyrocketing, as reported Business Insider.
But just how big is it?
By one metric, the app is already almost as big as Snapchat and Google Maps.
SurveyMonkey Intelligence estimates that the smash hit game has more than 11 million daily active users in the United States on Android. That’s already far more than Twitter – which has just under 6 million – and if it continues to grow at this rate, it looks certain to overtake Snapchat and Google Maps within a week.
This doesn’t mean more people have “Pokemon Go” installed than Twitter/Snapchat/Google Maps – that’s not the case, according to Business Insider reporter Rob Price. But its users are far more engaged, using the app far more frequently than the others. Tens of millions of people in the US will have Google Maps installed, but they will only rarely open it.
This is pretty crazy: In a blog post, SurveyMonkey points out that, “as unbelievable as it sounds, Pokemon GO Android could surpass Google Maps itself as the largest user of Alphabet’s mapping data.”
SimilarWeb, which did a similar analysis to SurveyMonkey a few days ago, estimated that more than 60% of people with “Pokemon Go” installed are using it on a daily basis.
Business Insider also noted that this wild hype may well drop off over time. The game is hugely popular, but it’s not clear whether Niantic, its developer, can build it into a sustainable business – or if it will just be a passing fad.
But right now, its popularity cannot be overstated. According to a separate analysis from SensorTower, people are spending more time in the “Pokemon Go” app on a daily basis than just about any other app – including Facebook, Snapchat, Twitter, and Instagram.
Sourced from Agencies, Featured Image Courtesy: nintendowire.com
