I am deeply shocked, saddened: Pierce Brosnan on pan masala ad

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Hollywood star Pierce Brosnan says he is distressed by the deceptive use of his image in Indian pan masala brand’s advertisement.

The actor said that he was deeply shocked and saddened to learn the pan masala product he was advertising may include ingredients that can cause cancer, reported People magazine.

Brosnan said he has the “greatest love and affection for India and its people.”

“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products.

“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” Brosnan said in a statement.

The 63-year-old James Bond star said his contract stated that he was to advertise a “breath freshener/tooth whitener,” which wouldn’t include an ingredient that turns saliva red.

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