The Washington Post will happily take it. In the three years since Amazon’s Jeff Bezos bought the Post for $250 million—now seen as a steal for one of the great brands in publishing—the Post has reinvented itself with digital speed. Its Web traffic has doubled since Bezos arrived, and it far outstrips The New York Times (and even BuzzFeed) in the number of online posts its reporters file every day. So successful has the Post become in the digital game that it now licenses its content management system to other news outlets, a business that could generate $100 million a year.
It is a moment to savor for a once-iconic family business that has spent much of the last decade in retreat. When Bezos bought the Post in 2013, its news franchise had been decimated by Politico (which will soon celebrate its 10th anniversary); it had lost its editor; and its digital business had four years earlier joined the mothership from an office in Arlington.
