The Post’s turnaround, in a terrible period for newspapers, has made Martin Baron, its editor, a journalism rock star (Pulitzer Prize, dominating coverage of the 2016 election, portrayal by Liev Schreiber in an Oscar-winning movie). But it has also raised the profile of the paper’s tech team, who have become stars in their own right on the digital-media conference circuit. If a paper like the Post can right itself digitally, perhaps there’s hope for everyone else.
There most certainly could be, if everyone else were owned by a billionaire who sees today’s media game as analogous to the internet circa 1999, essentially a land grab open to whomever can spend the most money and move the fastest to grab the biggest market share. That is the story of the rise of Amazon.com, and Bezos is applying many of those same lessons to the Post. (Along with an obsession with Web traffic and engagement metrics, which are much more important internally than whether the paper makes any money.)
(Sourced from agencies, feature image courtesy:theefix.me)
