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Indians love Aishwarya Rai Bachchan – the Brand. A creation of marketing machinery, Aishwarya is still the most saleable product we have. Brand managers and filmmakers wax lyrical about her timeless appeal. In public and media perception, she is Bollywood royalty. Partly, because of her long run as a star but mostly, for being a Bachchan family member.
Bollywood isn’t known to be too kind to heroines who have crossed 40. But it has made an exception for Aishwarya Rai Bachchan who turns 43 today, a precarious age when most heroines are long sent home packing to play the role of soccer mom while the male actors with their second marriages and ever-growing broods are allowed a freer run.
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