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PUNE: A drop in the prices of precious metals coupled with attractive offers and discounts is set to bring the zing back to jewellery sales this Dhanteras on Friday.

Dhanteras is considered an auspicious day in the Indian calendar to buy bullion with the belief of bringing in prosperity. Depending on the income, citizens invest in everything from kitchen essentials to electronic or white goods on this day.

However, the charm remains in purchasing gold and silver coins, biscuits or jewellery.Describing the industry mood this year, Amit Modak, commodity expert at the city-based P N Gadgil and Sons, said, “We are expecting a good turnout as the customer confidence in jewellery is back.