SP’s 60-second manifesto is for those who might not have the script

Lucknow: It is a ‘missed call’ campaign to ensure the party does not go amiss in UP.

Samajwadi Party has devised a novel way to connect with the electorate with a “one-minute manifesto” campaign, highlighting key points to people in 60 seconds by returning their missed calls.

Banking on its “kaam bolta hai” (work speaks for itself) punchline, the party, which is claiming to have made a clean sweep in the first phase of polling with Congress by its side, is leaving no stone unturned to turn the tide in its favour.

The party is targeting prospective voters by wooing them with development schemes. Whoever gets a return call listens to the manifesto for 60 seconds.