Kohli will work with the German company to launch a signature line of sports lifestyle products with a special logo and brand identity. Bulk of the endorsement deal, estimated between Rs 12 to 14 crore annually, is locked up in fixed payout.
“It’s a privilege to be part of a great list of athletes that Puma has. Not just today’s icons like Usain Bolt but also the brand’s rich history with Pele, Maradona, Thierry Henry and others,” Kohli told TOI.
