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The Bahujan Samaj Party (BSP) will launch an online video campaign that aims to woo the young generation and also take on its opponents in the Uttar Pradesh assembly polls.
The title of the campaign ‘Behenji ko aane do’ plays on the endearing term the party chief Mayawati is known as in the state, a Hindi word which means “sister”.
Elections in the country’s most populous state will be held in seven phases, from February 11 to March 8 and Mayawati is hoping to beat a divided Samajwadi Party, the BJP and the Congress for another term as chief minister.
The 60-year-old champion of the Dalits is a four-time chief minister.
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