Prepared by the BSP social media team, the videos will be made available on Twitter, Facebook, WhatsApp, You Tube and television channels before the party rolls out its election campaign on January 17.
“The ‘Behenji ko aney do’ video series is our reply to SP’s ‘Kaam bolta hai’ and BJP’s ‘Na gundaraj, na bhrashtachar, abki bar BJP sarkar’,” a senior BSP leader told HT.
In the past, BSP depended on traditional campaigning for both assembly and Lok Sabha elections, relying on public meetings, hoardings, posters, leaflets and booklets to take the party’s message to the masses.
Mayawati has desisted from using social media for campaigning, arguing that the majority of BSP workers and supporters come from weaker sections of the society and reside in rural areas.
