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“What we want to ensure is that the results at the top of the search engines are the genuine ones. It is about protecting people who use the internet, but also protecting the creators of that material too.”
Besides demoting copyright infringing sites, search engine autocomplete functions, a time-saving feature that suggests what users may be looking for, are also expected to remove terms that may lead to pirated websites.
Compliance with the code will be monitored by the IPO over the next few months.
From Agencies, Featured image courtesy slashgear
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