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Shah Rukh Khan’s Red Chillies and Netflix have inked a long-term deal that will give the web streaming giant’s more than 86 million viewers exclusive access to Bollywood superstar’s upcoming as well as past films.
It is first of a kind deal between Netflix and an Indian production house and the first title that will come on Netflix is “Dear Zindagi”, which was released theatrically on 25 November.
The agreement between Netflix and Red Chillies Entertainment (RCE), will also give its members both in India and around the world exclusive subscription video-on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.
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