The importance of the area comprising 89 constituencies, which go to polls in 14 districts of on March 4 and 8, is strengthened by the fact that the prime minister is scheduled to address public meetings in Jaunpur, Mirzapur and Varanasi on March 3, 4 and 5, respectively.
Following in the footsteps of the BJP is the SP-Congress combine which has also shifted its focus to Varanasi and its campaign strategist Prashant Kishor and his team members are busy crafting Varanasi area-specific strategy.