In these difficult times of cash-crunch and demonetization, it pays to be people-friendly and come out with initiatives that can reduce the angst of the movie-going audiences. Keeping this in mind, the Force 2 team led by John Abraham, has now teamed up with digital platforms and multiplex players, who are doling out interesting offers that will entice people to catch up on the film.
Both John Abraham and Sonakshi Sinha took to Twitter on Friday morning to invite audiences to the film by booking their tickets on Paytm to get a 50 percent cash-back on a minimum of two tickets. The two were also seen encouraging people to go to the PVR portal, where special offers await those who are seeking to watch the film.
Moreover, some multiplex chains have also slashed their admission rates sharply to a new affordable rate of Rs 100 to encourage movie-going audiences to revisit cinemas. According to Sanjay Dalia, General Manager, Programming, Carnival Cinemas, “We have rounded off the admission rates so that the audiences do not have to face problems due to the paucity of change. The move has worked for the film, since it has also found appreciation among audiences and the response is much better than Rock On 2. Also, in these times of anxiety, movies are the best way to de-stress by way of reasonably priced entertainment,” he smiles.
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