However producer Vipul Shah feels that it is the merit of the film that is working more than anything else, “The digital platforms and mobile wallets are no doubt trying to encourage people to go off cash and we are thankful to them but the real reason for the encouraging opening response is the positive word of mouth.”
Recalling the grim the box-office situation a few days ago, Vipul Shah adds, “The general perception was that cinemas would continue to be badly affected but let’s not forget that India is a resilient country. Demonetization or no demonetization, the Indian audience never gives up,” he exults.
When asked whether the film would have done even better without demonetization, Shah said, “We don’t feel that the decisions taken by our respected PM should be evaluated only from the prism of our film. We fully support our Prime Minister. If we had thought that demonetization was going to kill us, we would have postponed the release.”
Meanwhile, John Abraham is closely monitoring the box-office response. In a recent interview the producer-actor revealed, “I believe in ensuring that my film is a safe bet for everyone involved, including me as a producer. I believe in doing my very best for the film. What remains is word of mouth and that plays a decisive role in the success of a film,” he said.
(Sourced from agencies, feature image courtesy:celebsyard.com)
