“Rather than social media, BSP workers should reach supporters with the message of the party chief,” she had said recently. In a meeting organised in December, she had directed party workers to distribute booklets and CDs of her speech to voters.
Although the BSP chief will not launch the campaign video series, sources said, she has given nod to senior leaders to release the same. Likewise, party candidates being fielded from all the 403 assembly seats have been given the green signal to make use of social media while campaigning.
Senior BSP leaders have launched Twitter accounts to run their campaign on the micro blogging site. These are being used to share information on programmes and public meetings, as well as for highlighting the party’s ideology.
A dozen campaign videos will form the series with themes such as ‘Let daughters smile’, ‘Make villages prosperous’, ‘Dignity of all communities’, ‘New light for minorities’, ‘Justice for the innocent’, ‘Fulfil youth dreams’, and ‘Empowerment of women and senior citizens’.
